Digital marketing includes all marketing of products and services that takes place through digital channels and platforms. Today, digital channels such as search, social media, e-mail and the website are used to communicate with our current and future customers.

Digital marketing targets a specific area of ​​the customer base with different messages that appeal to the target audience. Advertising includes search results ads, email ads, social media ads, and more. all that includes business-to-customer marketing. 

Digital Marknadsföring

What tools are used

Display advertising

Display ads, also known as banners, are visual advertising spots on websites and apps. Ads can be anything from text and logos to images and videos.
Usually these ad spaces cost if you want a lot of visitors to your page, but if you have friends who have websites, you can have ads on their page so
if he can have an ad on your site, you can spread the traffic between each other, this is perfect if you have e-commerce especially.

SEO – Search Engine Optimization

SEO, or keyword optimization, is the process of optimizing your website so that it ranks higher on search engines such as Google, Yahoo, Bing. In this way, the organic traffic to the website increases.
SEO is one of the most important parts of digital marketing and one that every business should invest in. Did you know that more than 80% of all people pass through Google first then to the home page

Video Marketing

YouTube has become the second most popular search engine and many users turn to YouTube before making a purchase decision, to learn something, read a review or just to relax. There are several video marketing platforms including Facebook, Instagram or even TikTok videos that you can use to kickstart a video marketing campaign. Businesses have the most success with video by incorporating it into their SEO campaigns, content marketing, and broader social media marketing campaigns.

I would have recommended at the moment

  • 1. Tiktok
  • 2. Instagram
  • 2. Youtube

Affiliate marketing

Affiliate marketing is one of the oldest forms of marketing, which has been breathed into new life. With affiliate marketing, you use so-called "influencers" to influence other people's products and receive a commission every time you make a sale or refer a potential customer. Many well-known companies like Amazon have affiliate programs that pay millions of dollars per month for websites that sell their products.

Social media marketing

The primary goal of a social media marketing campaign is brand awareness and building social trust. As you deepen your understanding of social digital marketing, you can use it to generate leads or even as a direct sales channel.

E-mail marketing

Email marketing remains one of the most effective digital marketing tools, especially for the B2B industry. Many people confuse email marketing with spam, but that is not the point of email marketing. Email marketing is a way to connect with your potential customers or people who are interested in your brand. Many digital marketers use every other digital marketing channel to add leads to their email lists, which they then generate through lead marketing to convert those leads.

  • This method is something I HIGHLY recommend because it generates a lot of money if you have a lot of subscribers to your newsletter. Then the newsletter itself must be written in a selling way and contribute to increased sales for you and value for the customer.


The website is the heart of all digital marketing. This is a very powerful channel, but it is also a necessary means of carrying out various online marketing campaigns. Websites must represent brands, products and services in a clear and memorable way. It should be fast, mobile friendly and easy to use.
You can have as many followers as you want but then you get banned and have nothing after a minute. Just by having a website, you ensure that your followers will visit the website and that you can get your followers again, e.g. on your Socala Media.